U.S. shoppers are visiting malls more during the weekdays than they do
on weekends, according to a study of traffic patterns. To measure how
the pandemic impacted mall-going behaviors, StreetLight Data looked
at the distribution of vehicle trips that ended at 13 of the top U.S. malls
between 2019 and 2022. It found notable changes in patterns across
different times of day and parts of the week. In 2019, about 60% of visits
at the malls occurred on weekdays. Weekdays’ share of total trips has risen
since then alongside work-from-home, to 70% in 2022. This may suggest
that 9-to-5ers now have more flexible weekday schedules, making them
more likely to visit the mall during the workday.