Macy’s Launches First Small-Format Stores in Northeast and Western Region as Part of Ongoing Expansion Strategy

Macy’s announced the locations of four new small-format stores scheduled to open in fall 2023. These openings mark the first expansion of its small-format locations into the Northeast and Western regions of the United States, with openings in Boston, Las Vegas and San Diego. With small store opening momentum growing in the Midwest, the expansion also sees its third location in the region with the recent opening in Highland, Indiana. The eight previous locations continue to be known as Market by Macy’s, whereas the upcoming small-format stores will bear just the iconic Macy’s nameplate. Macy’s small format stores are designed to deliver a seamless experience with well-known market brands, Macy’s private brands, convenient services, local events and the latest trends, all within an easy-to-shop environment.

Macy’s Launches First Small-Format Stores in Northeast and Western Region as Part of Ongoing Expansion Strategy.
“We’re thrilled by the success of our small-format stores and ongoing geographic expansion with our inaugural move into the Northeast and Western region,” said Marc Mastronardi, Chief Stores Officer at Macy’s, Inc. “As a growth vector for Macy’s, Inc., small-format stores offer a curated shopping experience celebrating discovery and convenience. These stores optimize our physical store footprint and bring us closer to existing and desired customers while encouraging more frequent visits.”

Expansion of Macy’s Small-Format
In 2020, Macy’s introduced the first iteration of its small-format stores in the Dallas-Fort Worth area in Southlake. In 2021, Macy’s continued its expansion in the Dallas-Fort Worth area with the addition of two new locations, while also introducing two new stores to the Atlanta market. By the end of 2022, small-format stores expanded further in Atlanta and opened new stores in St. Louis and Chicago, bringing the total to eight locations.

New Fall 2023 Locations
As Macy’s continues the expansion of its new smaller stores under the Macy’s nameplate, these additional stores opening this fall will bring the total count to twelve:
• Macy’s Highland Grove: Highland, Ind. – August 2023
• Macy’s South Bay: Boston, Mass. – September 2023
• Macy’s Arroyo Market Square: Las Vegas, Nev. – September 2023
• Macy’s Santee Trolley Square: San Diego, Calif. – November 2023

Convenient Shopping Experience
Macy’s small-format stores offer an immersive shopping experience. Located in off-mall shopping centers, the stores offer a curated assortment of Macy’s distinctive fashion, on-trend beauty, luxury fragrances, and more. The stores also collaborate with local businesses to create pop-up shops and events that cater to customer preferences.
Macy’s smaller stores feature elevated fitting rooms with larger spaces, lounge areas, full-length mirrors, and selfie moments, creating an inviting atmosphere. The rooms also offer “styling carts” that help customers explore the latest trends from head to toe and provide a seamless and personalized experience.