IHOP Pulls Plug on Fast-Casual Spinoff, FLIP’D

Earlier this week, local media outlets reported that the location in Silver
Spring, Maryland—which opened in September 2022—would close on
Thursday. In response, an IHOP representative said “After evaluating the
results of our flip’d by IHOP pilot program, IHOP has decided not to continue
the concept.”

This is the third Flip’d location, following Lawrence, Kansas, in September 2021
and New York City in December 2021. A fourth opened on the campus of the
University of Cincinnati in February.

IHOP did not indicate whether other Flip’d stores will remain open.

“The flip’d by IHOP concept was piloted to test and learn how to make the
guest experience for off-premise. dining more enjoyable and featured a
menu inspired by IHOP classics, designed to be enjoyed on-the-go,” an IHOP
spokesperson said in a statement. “Our learnings from this pilot will inform
how we iterate going forward.”


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